Inspired by the lively Deep Ellum entertainment district, known for its vibrant street murals, quirky art galleries and long-time concert venues, Fluevog Dallas is a groovy space that reflects the energy of its neighbourhood.
For John Fluevog’s Dallas store, the project began with John’s creative direction - 60’s inspired, curvy lines, and a pastel colour pallet. We looked at art that inspired John, sketches of his, and architectural references to build the foundation for the design.
Every element of this project was custom designed and fabricated. All fixtures were custom designed in 3D and visualized through renderings to achieve visual harmony, satisfy retail requirements and to convey John’s unique vision. Each custom piece was fabricated in Vancouver, transported to Dallas, and installed on site.
Art fabrication by 3D Custom Foam.
Custom upholstery by Carmel Furniture Designs.
Photos by Aaron Dougherty.
